|
Don't get me wrong, I'm a big fan of making money and all that, but the recent growth of in-text advertising sales is just getting annoying. To sum up, in-Text Advertising means a company basically buys a word from a magazine or a newspaper's online version, and whenever that word appears, it is double-underlined and if you roll over it, you get a pop-up ad. The official statistic for this kind of ad is a 3-10% click rate, which is not bad. But it is completely irritating to have an ad for a photocopier pop up when you are reading an article about CAT scans (scan being the key in-text advertising word). It's bad enough that public buses are enshrouded in shrink-wrap advertisement, and I see box trucks with giant LED display signs on their side panels (distracting when you're driving), but the fact that the in-text ads can derail the train of thought so easily just adds to the sort of cultural ADHD we (or at least I) seem to be suffering from. Here's a thought--advertisements printed on toilet paper. There's a space where I wouldn't mind a little handy reading material. Perhaps this concept could take off in public lavatories.
About this poster:
Posted by:
vwalker
(female, 40-ish)
(Posted 11/29/07)
|
In-Text Advertising Sales-- Adding to Cultural Attention Deficit
